tl;dr: I'm a creative director specializing in customer focused, content first marketing design.


Like my favorite books, my approach to creative work embraces metaphor, abstraction and humor.

With a background in both business and visual arts, I attack challenges with imagination that's grounded in reality. Using my start in packaging design as a springboard into other creative fields, my arsenal now includes art direction, branding, advertising, marketing strategy, front end design and photography. My educational foundation in business, design and photography comes from studying at the University at Albany, SVA and the School of Hard Knocks. 

And by the way – By the way, it's pronounced 'roo-pah bō-play'.


some of the organizations I HAVE had the pleasure of WORKing WITH:

Ministry of Education – Government of Guyana, Teachers College - Columbia University, Bed Bath & Beyond, Walmart, Kohl's, L.E.I, Fruit of the Loom, Brooklyn Winery, Fresco by Scotto, Fortunoff, GravyMaster, PiperWai – featured on Shark Tank


Some of the things I have the pleasure of doing:

Branding, Marketing Strategy, Consulting, Print Design, Web Design, Ad Campaign Development, Packaging Design, Product Photography, Portraiture 



Read Play Love Guyana with SCG Creative – 2017 Telly Awards, 2017 Davey Awards, 2017 Creative International Awards, 2016 MarCom Awards